THE SUPERPRIX CONCEPT
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And so after receiving and making many hundreds of phone calls the team here at MICE realised that we needed to explain exactly what the Superprix Concept involved.
Quite simply we want a Superprix to be a celebration of World Motor Racing. We want to explain the history and development of the sport from the early days of formula one and sports car racing in the fifties through to the modern hybrid era and beyond.
After carrying out a number of in depth high street surveys we realised that only 11 out of every 100 adults had ever visited a motor racing circuit. Even fewer had been to a grand prix. Cost, distance, weather, having to stand up all day, only seeing cars flash passed every few seconds, kids getting bored, were the main reasons for not going.
We wanted to change all that and to give the general public, people around the World, the opportunity to see and hear the incredible machinery that has been used in motor racing over the last seventy decades, to take the chance to understand how cars have developed!
But how and where could we do all that?
After lots of meetings, many months of planning and endless sleepless nights it became clear that the best venues to solve all our spectator concerns were the biggest stadiums in the World, which provide:
- Easy access from major transportation routes.
- Lots of spectator seating and on hand catering.
- Great all round visibility and atmosphere.
- Weather protection and secure professional services.
Now all we had to do was to figure out how to build an exciting, safe race circuit that we could build quickly, but that would be a suitable surface on which to run formula one and GT race cars and would be strong enough to protect the hallowed turf of a football or rugby pitch underneath !
And we’ve done it! The Superprix Concept is now a reality!
The Superprix of Wales presents an exciting opportunity to participate in a ‘world first’. Never before has such a collection of motorsport vehicles been assembled and run in front of packed spectator stands in and around one of the most impressive Stadiums in the world in the heart of South Wales.
Join us at this unique event as a spectator, sponsor or advertiser, or as an elite competitor and become one of a limited number of people who can say “I was there.”.
The Superprix of Wales will create memories that will last forever. For anyone who has never experienced the sight, the sound and the smell of an F1 race car up close, now is your time. For you, for your children, this will be your chance to understand the incredible buzz that motorsport creates.
All of the drivers in this event have a story to tell with many driving iconic race cars from the past. Many are worth millions of pounds. All are incredibly powerful. Every one of these drivers is a hero. Someone who has committed time, money and effort into making the pedigree of British Motorsport the best in the world.